I don’t want to use such an ambiguous topic if I’m not so exciting.If you’re the frequent visitors of my blog,you know that on my blog there are 2 blogads systems running-one is Advertlets,another is Nuffnang.

Actually Advertlets is the one I mostly focus on because they have a lot of promotions and its requirements for displaying valuable ads are quite low.Nuffnang,on the other side,has a higher requirement that I can’t easily reach at all.So Advertlets seems like the only ad system running on my blog and Nuffnang which is positioning on my sites with default ad.

But things have been changed.Yesterday I revieved an email from Nuffnang.The content was as below:

With the implementation of our new ads syndication system, our Nuffnang ads on blogs have been loading up very quickly and no longer slows down any blogs from loading. It is now designed to ensure that the HTML structure of your blog loads up first before our ad does.

However, that is not the only thing our new system is meant to do. We’ve just made available a new surprise feature that Nuffnangers could all use very effectively.

Weeks ago, we experimented running network-wide CPC ads a few weeks ago but some of our Nuffnangers were not entirely happy with it.

So being a learning company, we temporarily stopped all our CPC campaigns and consulted many bloggers on how we should approach this.

One of our bloggers Freethinker from http://thenewsspeculator.blogspot.com gave us a suggestion.

He suggested that we allow bloggers to have an option to opt in or out of CPC campaigns, so that is exactly what we have done with our new ads syndication system.

The Choices We Have Made Available To Nuffnangers

Starting from this coming Sunday (15th July 2007) , all blogs in the Nuffnang Community will receive ads, regardless of their traffic. Some ads will be based on Unique Visitor Count and some on Cost Per Click though priority is always given to Unique Visitor Count ads since they naturally pay more and don’t depend on clicks.

So if there are no Cost Per Unique Visitor ads running on your blog, you will have 3 options.

1) Show CPC ads – Where our network-wide CPC ads will rotate and show on your blog and you will still be paid per click.

2) Minimize Default Ad – This is an option where our default ad will minimize and shrink itself so it does not take up too much space on your blog.

3) Show Default Ad – And for bloggers that still want to display our default ads if there are no ads, you will still have this option.

You can select between these options upon logging into our system and clicking on the “Add Ads” tab.

Today is first day for Nuffnang to run its your system which Cost per Unique Visitor Count ads are preferred displaying.I’m very satisfied with this change made by Nuffnang because from my observation,I find Asian people don’t have such a habit to open ads on someone’s website.Running a Cost per Click(CPC) system may let bloggers lose some possible returns from ads,that is not so fair to bloggers.Of course,the paid-up amount will calculate by different bases,rate should be some lower.But I feel less income is better than zero income(espencially for those entry level bloggers),right?And Nuffnang set no doorsills so that every websites can show their ads from now-more displays,more chances to get earnings.

If Advertlets will follow up from Nuffnang’s changes?I hope so.More competitions will bring better life to us.It’s sanguine…

PS:First ad from Nuffnang’s new system is about Firefly.